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Maybe its primitive in this day and age to believe that great advertising is made more of sweat and long hours than of glitz and big budgets.

 
  Yet that is what we believe.  
 

Maybe because we believe in out-thinking the competition rather than outspending it.

 
  Working this way is hard. It usually isn't very glamorous and it demands a lot from our people - a lot of time, a lot of savvy and a lot of midnight oil.
  Frankly most other agencies don't have the stomach for it.
  Let us show you how human sacrifice, Cognito style leads to greater impact, faster execution and better client-agency relationship.
  We are sure, we will make a believer out of you, too.