We continue to strengthen our leadership in the oral care category by developing innovations aligned with the evolving expectations of health-conscious and digitally savvy consumers. From expanding the boundaries of oral beauty with Visible White Purple Serum to bringing India's most trusted toothpaste to even more homes through the Colgate Strong Teeth relaunch, our growth is built on the intersection of creativity, science, and genuine consumer understanding.
Our in-house AI content platform enables rapid generation of high-quality product visuals for E-commerce and digital channels, reducing production time, costs, and reliance on traditional photoshoots. The initiative improves speed-to-market while supporting more resourceefficient creative workflows. Through coordinated marketing, sustained R&D investment, and continuous improvement across our products, processes, and value proposition, we drive outperformance across the portfolio, all in pursuit of making India smile.
Sustainable Efficiency
Through Digital Transformation
Challenge
Several operational systems at IGTech were previously manual, leading to inefficiencies in execution, higher time consumption, and increased use of paper-based processes. There was also a need to further strengthen environmental and workplace safety standards in line with sustainability commitments.
Action
The IGTech team digitized and automated 26 previously manual systems using Google-based tools. This transition enabled streamlined workflows, improved process efficiency, and reduced dependence on paper-based documentation. In parallel, robust operational protocols were implemented to ensure environmental responsibility and maintain a safe working environment with zero exposure risks.
Outcome
The initiative delivered significant efficiency gains, saving approximately 1,400 working hours annually. It also reduced paper consumption by around 3,385 sheets (approximately 25 kilograms) each year, contributing to resource conservation. All IGTech operations continue to ensure no pollution impact on soil, water, or air, while the facility is maintained as a zero-risk environment for employees across noise, ergonomics, and chemical exposure parameters.
Awards
honors across leading industry platforms, reflecting its strong impact across media, technology, and marketing effectiveness.
Smarties APAC 2025
Gold – Social Media Marketing (Impact Media) APAC Best in Show
SABRE Awards South Asia 2025
Gold - Consumer Products/Services category
The Rx Club Show Awards 2025 (NY, USA)
India's Oral Health Report by Colgate conferred with Award of Excellence under the Editorial Category
Abbys 2025
Colgate Oral Health Movement earned top Gold – Innovative Use of Integrated Media (Use of Media)
Gold – Innovative Use of Emerging Technology (Specialist Categories)
ET BrandEquity KALEIDO AWARDS 2025
Recognized amongst the top three 'Best Integrated PR and Marketing Campaigns' for the year
PR Awards Asia-Pacific 2025
Silver - Technology category
Maddies 2025
Gold – Best Mobile Messaging Campaign: SMS, MMS (Marketing Strategy)
Gold – Most Effective Chatbot Solution (Channel/Media Strategy)
Smarties India 2025
Gold – Customer Journey Marketing: Lead Generation / CRM (Marketing Impact)
Gold – Innovative Use of AI in Advertising (AI Marketing)
ET BrandEquity DigiPlus Awards 2025
Gold - Best Integrated Media Campaign category
IPRCCA 2024
hosted by Exchange4Media
Gold - Integrated Campaign category
WPP Open Awards 2025
Achieved The Grand Slam
Gold – Secured in the Innovation category