We follow a 'Many Indias' approach - adapting our products, communication, and strategies to diverse needs across regions, cultures, and income segments.

India wakes up to Colgate every morning and for nearly 90 years, we have helped the nation smile with confidence. As the trusted first choice of more than half of India, Colgate- Palmolive (India) is an integral part of daily routines, personal care, and well-being, reflecting our enduring commitment to advancing oral health across generations.

Present even before independence, we have grown alongside India - evolving with its aspirations and contributing to its progress. From reaching 195 million children through Colgate Bright Smiles, Bright Futures® to mapping oral health at a pin code level, deploying dental screenings, partnering with over 50,000 dentists, and expanding our manufacturing footprint, our presence runs deep. We have not just witnessed India's journey; we have helped shape it.

Over time, we have evolved beyond a toothpaste brand into a catalyst for systemic change driving oral health awareness, enabling community well-being, advancing responsible environmental practices, and fostering an inclusive workplace to make sure that every Indian has more reasons to smile, every day.

We continue to invest in, and remain invested in, the long-term well-being of people and communities. These efforts are guided by our 2030 Sustainability & Social Impact Strategy (SMILE Strategy).