High-impact installations to etch the polling date in voters' minds.
Due to absence of television debates and non-delivery of voter slips, it was vital to create a strong reminder about the polling date.
Large installations were created at traffic junctions just two days before the polling date so that they were fresh and drew immediate attention. The key differentiation from the design point-of-view was that the installations sported a large date in contrast to the other advertising collateral which highlighted motivational messages.